Taking a journalistic approach to brand storytelling and integrated marketing content. Otherwise curating an online journal documenting our journeys on public transit in San Francisco.
[collaboration with post author, the subject-matter expert]
As community forums become essential tools for scaling support, it’s natural for companies to need some help keeping things organized, ensuring the conversation runs smoothly and everyone can tap into the wisdom of the crowd. That’s where moderators come in: to help your community grow into, and remain, a destination.
Business is becoming even more like a mullet than we thought. Bear with me.
We seem to agree that a sense of customer empathy should be embedded into our day-to-day work, and turning these intentions into a strategy and unified organizational vision is an essential evolution of that idea. Doing so ensures that everything a company does, not only the work of individual contributors or customer-facing roles, is considered from the customer point of view.
[Executive byline; collaboration with post author]
People are talking about you—and, let’s be honest, you might not like what they’re saying.
Creating the space for those conversations and joining them ensures customers remain at the center of everything you do. Because elevating the voices of many customers—their use cases, ideas, and opinions—in an open, transparent way is about as customer-centric as you can get.
With its unique ability to connect people experiencing the ins and outs of a product every day, an engaged user community is becoming essential when scaling support. This was the case at InVision, a digital product design platform allowing businesses like Adobe, Uber, and Evernote to collaborate more easily on product development.
Though mass shootings garner a lot of attention, the sad truth is that gun violence is an every-day occurrence here in the United States, and many of those stories are not being told. Last year, Everytown for Gun Safety, the largest gun violence prevention organization in the U. S., set about to bring those untold stories to the forefront through its Students Demand Action Youth Leadership Summits.
[editing sample, gated resource] Delivering exceptional customer experience at scale can be a challenge, but with the right tools and process in place, it can be more than a dream state. In this downloadable guide, we'll walk you through the use cases of companies all over the world who have achieved support success with Zendesk.
A year ago this week, we affirmed our commitment to ending gun violence by launching the Safer Tomorrow Fund, designed to fuel grassroots organizations nationwide working tirelessly toward that very goal. One of those organizations is LIVE FREE, a movement of interfaith groups committed to stemming the causes of violence in communities of color.
There are lots of reasons to continue investing in call center software, even as newer channels like live chat and self-service gain ground.
[editing sample] After more than three years answering customer queries as a front-line advocate, Brett Bowser is now a Community Engagement Specialist in Zendesk’s Madison, Wis. office, where he applies years of hands-on customer-service skills to a different kind of support experience.
As a business, it’s not just about the stuff you make and sell. And the experience is definitely not about you.
[collaboration with author, subject-matter expert] Customers’ self-service experience should be a reflection of their relationship with you, not a symptom of your complexity or growing pains. When supported by self-service solutions that grow with the business, complex organizations can keep content relevant in these key ways.