Taking a journalistic approach to brand storytelling, integrated marketing content, and global comms. Otherwise curating an online journal documenting the public transit experience in San Francisco.
Startup growth-hacking strategies are not one-size-fits-all
The best startups growth "hack" is building on a solid foundation. Check out these top tips for getting the unsexy things right first.
4 ways to grow your customer base as a startup
[Blog post for the startups audience and SEO] We interviewed startup founders to learn how they built their customer base from the ground up. Here's what they had to say.
How the beloved Boat Tram became a real boi
People can’t help but smile when they see the Boat Tram, one of the Market Street Railway’s most unique and beloved vehicles. Which is why there’s no better inanimate object to take on an entire online personality.
How “The Great Compression” can lead to better retail CX
The future of retail probably won’t be the awkward ballet of head-counting, hand-sanitizing, and anxiety it is now—and thank goodness for that. But, adaptable creatures we are, people took to some of the changes made throughout 2020, getting especially comfortable with digital enhancements to the retail experience: like virtual wine tastings to go with an uptick in wine purchases (no judgement) or pantry items from Michelin-starred restaurants.
Looking ahead, the question for many is how customers and retailers will behave now that glimmers of normalcy are starting to show.
The hottest CX trends for retailers are anything but trendy
In 2020, tens of thousands of retail professionals descended as usual on the Javits Center in New York City for the National Retail Federation’s Big Show. Barely a year later, the annual conference was entirely virtual, your parents knew what “Zoom fatigue” was, and the Javits was a Covid-19 vaccination center. The drastic shift over the last 12 months reminded us that nothing is permanent, including long-ingrained ideas about how retailers should do business.
A 2021 guide to live chat support
[interactive resource] Live chat staffing calculator, a TOFU asset designed to drive engagement and SEO value on a key URL for organic traffic.
Customer feedback: Get it, organize it, and make it work for you
Customer feedback is an important part of any business relationship. That's why collecting customer feedback should be central to any customer experience (CX) operation.
The CX tipping point
Businesses across industries are at a tipping point when it comes to customer experience. But the rollercoaster of 2020 is proving to be just one chapter in a long story about not only succeeding, but enduring.
Level up your CX [immersive content piece]
There’s no such thing as a perfect business, but that doesn’t mean you shouldn’t invest 100% into building the best customer experience.
The impact of empowered support teams on small-business CX
[collaboration with the post author] A good customer service interaction can lift your entire day. It’s no surprise that an excellent front-line team has the power to elevate your entire customer experience operation—especially when that operation is on the small side.
Why customer journey mapping is well worth the effort
A customer journey map helps a business understand the customer experience: from discovery to superfandom and everything in between
Soothing consumer anxieties with 'calm commerce'—a rising trend in retail
As consumer anxiety ratchets higher, so is the opportunity, for retailers, to respond in kind—kind being the operative word.
Content management vs knowledge management
Content management vs knowledge management—do businesses need to do both? Spoiler alert: Yes, they do.
Knowledge is power—the many knowledge management system benefits
Equipping your customer service teams with the knowledge to assist customers is an essential component of scaling support operations, but support is just one function that stands to benefit from proper knowledge management practices. Gathering, organizing, and deploying the tacit knowledge found all over an organization can empower teams across a business.